On Apr. 30, 2021, Nike officially launched their new shoe, Go FlyEase. Nike’s main goal in the design is to provide more comfort to those with disabilities. With the new accessible design, the Nike brand expands its range of customers. Although removing the shoe is a little more complicated than putting it on, the fact that it has no shoe laces is a big benefit for people with disabilities.

Sarah Reinersten, a U.S. paralympic athlete, had a role in creating the Go FlyEase. “The North Star was creating something for us that was hands-free. We just couldn’t get there right away,” Reinersten said in an interview with Bloomberg.

The latest model of the Nike Go FlyEase took years to develop. It started off as an unpopular brand known for having an ugly design, but as time went on, it started to catch the eyes of people with disabilities, and soon it was enjoyed by many people without disabilities as well. According to World Footwear, Nike’s revenue increased by 9% to 11.2 billion dollars, compared to its previous value noted at 10.7 billion dollars.

The final product is placed at a cost of $120. Although the Go FlyEase looks a bit odd when empty, as soon as a pair slides onto someone’s feet, it has a comfortable feeling with good traction. “Aesthetically speaking, the Go FlyEase is the best compromise between fashion and utility,” co-founder of the shoe retail company, Another Lane, Chad Jones said.

The Nike Go FlyEase is a great piece of footwear to help many people around the world. It is not only a slip-on shoe, but also has more amazing qualities such as good traction, proper fitting, and even reliability. In fact, Nike may even be making more versions of these accessible shoes. They also plan to release more colors in the near future. This new creation can also help future development by helping other companies make shoes with accessible options. 

Nike is taking steps towards the future where companies will be able to provide people with more comfort as well as more access to technology. Nike plans to make more versions and shoes similar to the Go FlyEase. This shoe is an excellent creation, which will only continue to improve in the future.